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The Power of Authenticity: Keeping It Real as a Small Business

The Power of Authenticity: Keeping It Real as a Small Business

by concierge | Oct 4, 2024 | Branding Business

Struggling to stand out in a crowded marketplace? Here’s the truth: it’s not your product, it’s your brand that makes the difference. In the bustling marketplace of today, your brand stands as the cornerstone of your business identity, shaping how customers perceive...

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concierge(@)icyconsulting.com

You’ve tried to be consistent. You’ve tried ba You’ve tried to be consistent. You’ve tried batching. You’ve tried copying what that other creator is doing.

But it still doesn’t feel aligned, and your audience can tell.
That’s why we created the TWIQ Quiz: a simple, scarily accurate way to identify your natural content style AND the strategy that matches it.

In under 5 minutes, you’ll know what kind of content creator you are, and what to do with that information.

Take the quiz, then meet your content bestie: TWIQ AI.
This is all part of ICY Consulting’s 18th anniversary celebration of bold clarity and content that converts.

CTA: Take the Quiz → www.twiqquiz.com
You’re doing all the “right” things. Posting You’re doing all the “right” things. Posting regularly. Showing up in your Stories. 

Trying all the content tips from people who don’t really get what you do.
But it’s still not landing. 

Your The engagement is low. The DMs ain’t dm-ing. And you’re wondering, what’s the point?

Here’s the truth: your content isn’t the problem. Your strategy is.

Start by getting clear on your content energy. The TWIQ Quiz is your first step to finding what works for you, not just what’s trending.

And because @icycandc is celebrating 18 years of helping visionary women (and a few men) rise, we’re giving you a first step that honors your voice.

Take the Quiz → www.twiqquiz.com
#contentquiz #twiqmethod #contentcreator?
If there’s one thing I’ve witnessed over and o If there’s one thing I’ve witnessed over and over in our PurposePreneur community, it’s this:

Women leading together go further.

Last summer, one of our community members shared how she launched her first program, terrified no one would join. Another sister in the group shared it with her audience. Then another. In two weeks, she filled her program without ads, without stress, and without sacrificing her peace.

That’s the power of aligned community.

It’s not just about who you know; it’s about who you grow with.

Your leadership doesn’t have to be a lonely climb.
It can be a collective rise.

✨ Tag a sister you’re grateful to lead alongside this season.
.
#womensupportingwomen #womeninspiringwomen #radicalclarity
You don’t need to run on empty to lead well. If You don’t need to run on empty to lead well.

If you’re building your brand while living your life, these 5 quick tips will help you lead with more ease and less overwhelm:

✨ Time block your power hours.
✨ Batch content to save time.
✨ Keep your to-do list clear.
✨ Automate what you can.
✨ Rest like it’s strategy (because it is).

Aligned leadership is about rhythm, not rush.

Which of these will you implement this summer?

#marketingtips #marketingtips4you
We need to talk about hustle culture. You’ve he We need to talk about hustle culture.

You’ve heard it: “If you’re not grinding 24/7, do you even want it?”

But here’s the truth:
Constant hustle isn’t leadership. It’s burnout in disguise.

Real leaders don’t prove their worth by running themselves empty. They lead with clarity, protect their energy, and honor their capacity.

Because leadership isn’t about doing more. It’s about doing what matters.

✨ Ready to lead your business and life without the hustle guilt? Let’s redefine leadership on your terms.

#radicalclarity #entrepreneurship #womenentrepreneurs #brandclarity
You are not the only one leading in a season that’s asking you to be everything to everyone.

I see you nurturing your family, running your business, managing your home, and still choosing to show up for your purpose.

One of my clients once said:
“Yetunde, I don’t want to lose myself while leading others.”

That’s the heart of aligned leadership.
You don’t have to sacrifice yourself to lead with impact.
You lead with your humanity, not in spite of it.

Leadership is holding a clear vision while honouring your energy, your rest, your joy.

If you’ve felt stretched this season, remember:
You’re allowed to pause.
You’re allowed to be led, too.

Leading in summer looks like boundaries, clarity, and honouring your capacity, so you can serve from overflow.

What does leading with your humanity look like for you this season?

#summertips #purposedrivenlife
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