In the constantly evolving landscape of entrepreneurship and business ownership, the intersection of personal branding and corporate partnerships has become increasingly crucial. In the OWNER’S CLASS, we delved deep into the nuances of personal branding, time management, and the immense potential of securing corporate partnerships. Let’s unpack some of the key insights and valuable takeaways from the Ownersclass.
Here are some of the latest trends worth noting:
Podcasting: Podcasts continue to grow as an influential medium for thought leaders and personal brands. They allow entrepreneurs to showcase expertise, build an audience, and make valuable connections.
AI-generated content: Tools like ChatGPT are enabling some entrepreneurs to efficiently generate blog posts, social media captions, and other content that builds authority. However, care should be taken to ensure quality.
TikTok: This fast-growing video platform is becoming essential for personal brand-building, especially among younger demographics. Successful strategies include partaking in trends, offering value, showing company culture.
Video marketing: Video remains a high-impact storytelling medium across platforms like YouTube and Instagram. Short-form vertical video can be especially apt for personal branding.
Virtual events: Entrepreneurs are creating connections and authority by hosting webinars, podcast interviews, and other virtual events. These demonstrate thought leadership at relatively low production cost.