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The Power of Storytelling in Building a Compelling Personal Brand Narrative

The Power of Storytelling in Building a Compelling Personal Brand Narrative

by concierge | Mar 10, 2023 | personal branding

One of the most effective ways to build a compelling personal brand narrative is through the power of storytelling. Think about the most memorable lessons you’ve learned in life so far, chances are they come with a solid story. By sharing your personal experiences and...

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concierge(@)icyconsulting.com

When one of our VIP client first reached out his r When one of our VIP client first reached out his rates weren’t matching the time spent. He was spending more time with clients and making less.

His challenge? mis-diagnosing the value of his services
What changed?

We helped him refine his offer, streamline his messaging, and reconnect with his why. He identified a more aligned price point, and client didn’t blink at the new price.

Now, his calendar’s full and his peace is intact.
The win wasn’t just in revenue. It was in clarity and ease.

Your challenge might feel loud right now, but inside it is a strategy whispering: “Let’s pivot.”

Marketing doesn’t have to be pushy. It can be rooted in clarity, ease, and aligned energy.

#marketingtips #RadicalClarity
You don’t need to DM everyone to make impact. W You don’t need to DM everyone to make impact.

What you do need is an aligned outreach strategy that’s calm, consistent, and clear.
Here’s your quick summer checklist to audit your approach:

✔ Know your core offer.
✔ Define your aligned people.
✔ Pick your platform.
✔ Keep your pitch short.
✔ Follow up once, kindly.

Your audience doesn’t need noise, they need resonance.

#RadicalClarity #MarketingTips
Here’s what no one’s talking about enough in m Here’s what no one’s talking about enough in marketing: the burnout epidemic behind the “always-on” culture.

Small business owners and creatives are told to post daily, show up on every platform, keep up with trends and somehow still run a business.

But at what cost?

The pressure to constantly produce is draining energy, creativity, and mental wellness, especially for purpose-driven brands. And here’s the truth: sustainable marketing isn’t loud; it’s aligned.

At ICY Consulting, we believe it’s time to unlearn hustle and build systems that protect both your peace and your profits.

Let’s make marketing sustainable, not stressful.

#marketingstrategy #purposefulcontent  #socialmediamarketing #RadicalClarity #PurposeDrivenBrand
Most purpose-driven entrepreneurs don’t struggle Most purpose-driven entrepreneurs don’t struggle with content because they lack ideas. They struggle because they’re overthinking it, trying to be everywhere and do everything.

Here’s the shift that works for our clients:

✨Map your monthly theme first (e.g. June = Marketing & Outreach).
✨Use a content method like TWIQ to stay anchored and focused.
✨Batch-create captions weekly. 90 minutes. No perfection. Just clarity.
✨Rotate visuals. Reuse what works.
✨Schedule. Breathe. Repeat.

That’s how you stay consistent and sane.💪🏾

What’s one content task you wish you could delegate this month?

#contentstrategy #thoughtleadership #Contenttips  #captions #TWIQ #RadicalClarity
What if you never had to ask, “What should I pos What if you never had to ask, “What should I post today?” again?

One of the biggest obstacles purpose-driven entrepreneurs face is showing up consistently without burning out. You’ve got ideas but not always the time to map out captions, themes, and strategy every week.

That’s why we created the 2025 Social Media Calendar for Busy Entrepreneurs.

It’s a done-for-you content roadmap designed with your reality in mind:
✅ Pre-filled themes and content ideas for every day
✅ Weekly guidance using our signature TWIQ method
✅ Aligned to launches, holidays, and your energy flow
✅ Designed to help you market with ease, clarity & rhythm
✅ Editable and customizable to fit your business

Stay consistent and clear in 2025: https://www.icyconsulting.com/product/2025-social-media-calendar-for-busy-entrepreneurs/ 

#digitalmarketing #TWIQMethod #contenttips #contentcreationtips #womenentrepreneur
Feeling buried in content planning? Here are 3 ha Feeling buried in content planning?

Here are 3 hacks that’ll simplify your marketing workflow without stealing your time:

Batch & Bank: Block one hour weekly to batch captions and store them in your notes app or a scheduling tool. It saves brainpower midweek.

Template It: Create 3 go-to Canva templates for posts. No design stress = more consistency.

Voice Notes First: Record voice memos when ideas hit. Transcribe later and turn them into captions. Less pressure, more flow.

Because the less time you spend planning, the more time you get back for living.

#QuickMarketingTips #contentcreationtips #contentstrategy #ContentHacks #TWIQMethod #RadicalClarity
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