Leveraging Thought Leadership and Public Speaking to Build Your Personal Brand

by | Mar 14, 2023 | Self Mastery | 0 comments

“One who identifies and develops persuasive ways of thinking that others apply to their lives.” – Trabian by Shorters

If you’re looking to build your personal brand, establishing yourself as a thought leader and leveraging public speaking opportunities can be highly effective. By sharing your expertise and insights with others, you can establish credibility and authority in your industry, build a strong personal brand, and attract new clients or opportunities. In this article, we’ll explore the importance of thought leadership and public speaking in building a strong personal brand, and provide an example using Patrice Washington, a renowned speaker, author, and financial coach.

Thought leadership is a term used to describe individuals who are recognized as experts and influencers in their industry. By sharing their knowledge and insights, thought leaders can shape the conversation and drive innovation in their field. Establishing yourself as a thought leader can be highly beneficial for building a personal brand because it can help you stand out in a crowded market, build credibility and trust with your audience, and attract new opportunities. It does require deep learning, experience and mastery of a methodology or concept that has achieved results for yourself or others.

Public speaking is another powerful tool for building your personal brand. By speaking at conferences, events, and webinars, you can share your expertise with a wider audience, establish yourself as a thought leader, and build your reputation as an authority in your industry. Public speaking can also help you network and make valuable connections, which can lead to new clients or business opportunities. Yes, even as an introvert, public speaking is a great asset. Being shy and being an introvert are not the same thing.

Patrice Washington is an excellent example of a personal brand that has leveraged thought leadership and public speaking to build a highly successful brand. Patrice is a renowned speaker, author, and financial coach, and she has established herself as a thought leader in the personal finance industry. Through her speaking engagements and media appearances, Patrice has shared her insights and expertise with a wide audience, and she has built a reputation as a trusted authority in her field.

In addition to speaking at events and conferences, Patrice has also leveraged digital platforms to reach a wider audience. She hosts a popular podcast, “Redefining Wealth with Patrice Washington,” and has built a strong social media presence with over 300,000 followers on Instagram. Through her digital platforms, Patrice shares her insights and provides valuable resources to her audience, which has helped her build a loyal following and attract new clients.

So, it is clear that establishing yourself as a thought leader and leveraging public speaking opportunities can be highly effective for building a strong personal brand. By sharing your expertise and insights with others, you can establish credibility and authority in your industry, build a strong personal brand, and attract new clients or opportunities. Patrice Washington is an excellent example of a personal brand that has successfully leveraged thought leadership and public speaking to build a highly successful brand. Remember, building a personal brand takes time and effort, but by leveraging thought leadership and public speaking opportunities, you can accelerate your brand-building efforts and establish yourself as a trusted authority in your industry.

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I´m Yetunde Shorters

From Int’l Publicist to Executive/Leadership Coach for C-Suite & leading women entrepreneurs. I guide them to radical clarity. They secure confidence in their intrinsic value (purpose) & activate it for impact & income.

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