Dr. Yolandra Hancock is positioned as a trusted authority and advocate in pediatric health and wellness. Her brand emphasizes empowerment through education, providing families and communities with the tools to embrace healthier lifestyles.Dr. Hancock’s brand is designed to resonate with parents, caregivers, educators, public health advocates, and medical professionals seeking innovative approaches to pediatric health and childhood obesity preventionThrough a collaborative partnership, we helped Dr. Yolandra Hancock refine her brand, elevate her expertise, and amplify her influence as a thought leader in pediatric health and wellness. From crafting a signature method to developing her manuscript and marketing strategy, we provided tools that empowered her to make transformative impacts in healthcare and beyond.
Background: Dr. Yolandra Hancock’s journey is one of academic excellence and community-driven passion. With degrees from UCLA’s David Geffen School of Medicine and Johns Hopkins Bloomberg School of Public Health, she has dedicated her career to combating childhood obesity and advancing community health initiatives.
Highlights:
- Highlighted her work as a pediatric health advocate and expert in childhood obesity prevention.
- Showcased her groundbreaking NIH-funded Digital Obesity Management Tool, empowering adolescents to track progress in real-time.
- Emphasized her collaborations with organizations like the Boys & Girls Clubs of Greater Washington.
- Positioned her as a leader in community health, bridging education, advocacy, and innovative solutions.
- Celebrated her achievements in securing multi-year grants to support her pioneering healthcare initiatives.
Target audience: Dr. Hancock’s brand is designed to resonate with parents, caregivers, educators, public health advocates, and medical professionals seeking innovative approaches to pediatric health and childhood obesity prevention
Highlights:
- Targeted parents and caregivers seeking expert guidance on pediatric health and holistic wellness.
- Focused on adolescents and young adults, offering them tools and encouragement for transformative health journeys.
- Engaged educators and public health advocates eager to implement community-focused health solutions.
- Aligned her message with medical professionals looking for innovative approaches to healthcare challenges.
- Built a brand that unites her audience around the goal of informed decision-making and holistic well-being.
Brand positioning: Dr. Yolandra Hancock is positioned as a trusted authority and advocate in pediatric health and wellness. Her brand emphasizes empowerment through education, providing families and communities with the tools to embrace healthier lifestyles.
Highlights:
- Positioned as a compassionate thought leader in childhood obesity prevention and community health.
- Emphasized her dedication to holistic wellness, addressing physical, mental, and emotional health.
- Established her as an accessible source of knowledge, driving positive change through education and advocacy.
- Highlighted her innovative work with the Digital Obesity Management Tool as a groundbreaking contribution to healthcare.
- Positioned her as a visionary leader shaping the future of public health and pediatric wellness.
Brand assets: We created a suite of impactful brand assets for Dr. Hancock, designed to amplify her expertise, streamline her methods, and attract her ideal audience.
Highlights:
- Crafted a blueprint for her multi-million dollar process, optimizing her services and scaling her business.
- Developed media frameworks that secured over 10 paid speaking engagements in just 3 months.
- Created her signature method, enabling her to deliver transformative health outcomes in record time.
- Collaborated on her book title, manuscript, and marketing plan to position her as a thought leader.
- Trained Dr. Hancock in NLP techniques to overcome limiting beliefs and foster mindset shifts for long-term success.
Results: The results of Dr. Hancock’s rebranding journey speak to her growing influence and impact. Her accomplishments reflect a blend of innovative tools, refined strategies, and a commitment to transforming pediatric health.
Highlights:
- Completed a 12-chapter manuscript designed to revolutionize parenting approaches. (New Book)
- Facilitated content development using the T.W.I.Q. method, positioning her as an industry thought leader.
- Secured over $20,000 in outstanding inventory, boosting her business revenue.
- Provided monthly business support, enabling the execution of her multi-million dollar process.
- Amplified her visibility and reach through speaking engagements, media features, and community impact.
