If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. But the tough question is, "How do...
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Branding Business
Establishing Your Unique Selling Proposition (USP) and Elevator Pitch
In today’s competitive world, having a strong personal brand is more important than ever. One of key aspects of building a powerful personal brand is establishing your Unique Selling Proposition (USP)...
How to Monetize Your Personal Brand: Strategies for Turning Your Brand into a Profitable Business
Female Entrepreneurs are catching up with connecting their purpose to profits and feeling good about it. And it feels good to see so many women earning good money for their incredible work and...
Why Authenticity is Crucial for Building a Profitable Personal Brand
In today's world of social media and constant personal branding, it's easy to get caught up in the pressure of presenting a certain image or persona. We are influenced greatly by those we love and...